#IAM

I AM THE
STORY ALX

Telling your story can change how you understand your own journey, and inspire someone else in theirs. Share the moments that shaped you and earn Legacy Points.

Submit Your Story How To Participate

#IAMTHESTORY_ALX

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Earn Legacy Points and Stand a chance to Win a GoPro When You Share Your Story

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Tell Your Story

A good story doesn’t skip the hard part, or the win. Show what you risked, what you overcame, and what you’re proud of now. These learners told theirs. Now it’s your turn.

Submit Your Story

How You Can Participate

Create

Create a short video, image, or carousel that captures your story honestly and from the heart.

Post

Share it on social media using #IAMTheStory_alx so the world and your community can see it.

Submit

Submit your post link through the campaign form to be counted and rewarded.

Get Recognised

All verified posts earn 800 Legacy Points. Stories ALX selects for amplification earn an additional 200 Legacy Points.

Get Recognised

Stand a chance to win a GoPro

Submit your story and be in the running to be one of our winners

Submit Your Story

You can share your story in either of these formats. You do not need professional equipment. A mobile phone is enough. Clear storytelling and authentic experiences matter more than production quality.

Story Creation Guidelines

Image Carousel

  • Static image or carousel, your choice
  • A carousel works well for telling the story in stages, one moment per slide
  • No video needed, a strong photo and honest caption can carry a story just as well
  • Authentic beats polished, here too
Submit Your Story

Video Creation

  • Vertical video, shot portrait for the feed
  • 30–90 seconds
  • Mobile phone is all you need, no crew or studio required
  • Authentic beats polished, a shaky, honest take says more than a scripted one
  • Video is preferred, but not mandatory
Submit Your Story
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Disclaimer: These are fictional example created to show the kind of story we’d love you to share.

Image Carousel

  • Static image or carousel, your choice
  • A carousel works well for telling the story in stages, one moment per slide
  • No video needed, a strong photo and honest caption can carry a story just as well
  • Authentic beats polished, here too
Submit Your Story

Every Great Story Has a Shape

Your story should focus on a moment of courage, resilience, sacrifice, transformation, or possibility. Wherever possible, include:

1

The Challenge

What obstacle, setback, or difficulty did you face?

2

The Turning Point

What turned the obstacle into an opportunity?

3

The Sacrifice

What did you have to give, overcome, or commit to?

4

The Change

What is different today because you kept going?

5

The Lesson

What can someone else learn from your experience?

Looking Back

How did ALX play a role in your journey

Got Questions?

Yes and they can be accessed here: https://www.alxafrica.com/iamthestory/terms-and-conditions/

Current ALX learners, ALX alumni, and members of the ALX ecosystem who want to tell their own story, who are over 18 years old.

Stories of triumph, where you faced a real obstacle and came out the other side with a career. If it’s genuinely yours, it’s genuinely great.

You can submit a 30-90 second vertical video, static image, or carousel.
Video is preferred, but not mandatory.

No. A mobile phone is enough. Authenticity matters more than polish.

Yes. Create your story, post it using #iamthestory_alx, and then submit the link through the campaign form.

Your story will be reviewed against the campaign requirements. Verified stories will be recognised with 800 Legacy Points. Stories selected for amplification on ALX Social Media Channels earn an additional 200 Legacy Points.

All verified stories will be recognised with 800 Legacy Points.
Not every story will be selected for amplification on official ALX social media and affiliate channels. Stories selected for social media amplification will receive broader recognition and earn an additional 200 Legacy Points.

Learners and alumni whose stories are verified by the ALX Team will earn 800 Legacy Points.

To qualify, you must:

  • Create your story.
  • Post it on social media using #iamthestory_alx
  • Submit your post link through the campaign form using your ALX-registered email address.
  • Meet the campaign requirements and verification criteria.

Stories selected by ALX for amplification on official ALX social media and PRISM channels will earn an additional 200 Legacy Points.

To be considered for amplification, stories must meet the amplification criteria, including:

  • Demonstrates a clear challenge, journey, and transformation.
  • Aligns strongly with the #iamthestory_alx campaign themes of courage, resilience, sacrifice, transformation, or possibility.
  • Has the potential to inspire or encourage other learners and alumni.
  • Follows the recommended story structure.
  • Demonstrates effort in content creation and presentation.
  • Has all required permissions and consents in place.
  • Is suitable for amplification across ALX and affiliates

Amplification is determined solely by ALX and is not guaranteed for all verified submissions.

One submission per person. Make it count.